The design responsive Web or as Responsive Design is known him is the adaptation of the Web for the mobile phones or tablets, in such a way that the users of these devices can see and read the webpage without needing extending texts nor the images.
Responsive design not only considers the visualization, but also the time of load of the Web, for it becomes essential that the photos or the videos, are treated in weight so that the load is much more fast.
It is necessary to consider other technical characteristics within the programming language, how the use of relative measures.
Already it is well known that the quality content improves the positioning of your webpage in the web search engines.
With responsive design is avoided the necessity to duplicate the content for each device and it is able to improve the position in the web search engines. The technique that was being used in the design of webpages was the one to redirect to another Web adapted for mobiles, generating a duplicity in the content and the web search engines penalize this technique at the moment.
The Responsive design help to fight the high percentage of abandonments, many users when they accede to a Web that is not adapted to the device which they are using looks for another webpage, Google will interpret this high percentage of abandonments as a signal that its webpage is not offering contained of quality for the users and to probably repels him in a fall in ranking, es decir that loses positions in the natural positioning.
Nowadays many groups exist in the market that consider responsive design, but since already we have mentioned they do not fulfill all the characteristics so that they are valued by the web search engines as it can be the time of load. In this sense, if what needs it is to be positioned well and it is going to invest in this concept is fundamental that the Web is programmed from zero, without groups and exclusively it stops for his company.
In recent years the sale of mobile phones and tablets has gone off, the users use, more and more, these devices to realise its searches in Internet, if what really looks for that the realised investment of their webpage is profitable and that design generates sales cannot leave of side responsive him.
Google mentions that the sites that use responsive design, that is to say those that are optimized for movable devices secure an outstanding place in the results search.