The new bet of Pinterest
Pinterest takes a step in E-commerce more
Pinterest is going to extend and to diversify its business that at the moment survives thanks mainly to the step and publicity income, to try to improve its quote. For it, they will send a new platform of purchase online based on the camera of the mobile. How he is this? Then very easy, as if a Shazam of the fashion one was, it would only be necessary to make a photo to the product that you like, the social network will scan it by means of artificial intelligence and it will collate it between its catalogue of more than 75.000 million images and its 20,000 salesmen, who altogether supply about 10 million products, and they will offer the most similar options to you if nonequals than you are looking for.
The amount of articles available to buy in Pinterest has increased of 2 million more than 10 in a single year, and with this last function, the amount seems that it is going away to shoot still more. Furthermore they incorporate the function of purchase cart, which will facilitate that the users can compare and sail looking at products and selecting those that they prefer, improving the purchase experience and increasing the time of stay in the social network.
This new monitoring system of images, that of home will only be available for iOS and in the United States, supposes a step forward in relation to which the social network gave the past year incorporating the button of purchase in its platform, and also on its competitors as Amazon and eBay which already they allow to scan the bar code of a product and to collate the price and availability in his catalogues, with the camera of the mobile.
The electronic commerce and the stores online have increased to their sales exponentially in the last years, which marks to the clear tendency and relevance to us to be in network, example of this importance we see it in as Google it focuses this market. And no company wants to lose the train.
He will be interesting to see if of Pinterest is able to be successful where others have failed, as Twitter that undid earlier this year of its own functions of commerce. Although without a doubt we are before a breakthrough that, if it leaves according to Pinterest delay, will suppose a change in the way to buy in Internet, examples as Facebook lets see clear the consolidation of the social networks as fundamental platforms in the commerce of the future.